Brand identity created for NOTABLE, a contemporary furniture brand redefining the everyday table through design-led storytelling and personality-driven product positioning.
The visual and verbal identity was developed to transform functional furniture into memorable design objects—building a brand universe that feels refined, playful, and editorial while elevating each product through distinctive naming and character-based messaging.
The project included strategic brand development, visual identity design, verbal identity, product naming system, campaign copywriting, and application across print, digital, packaging, social media, and retail touchpoints.
