LUTHIS is a concierge brand born in Bali, designed to elevate hospitality into a more personal and meaningful experience. The project explores the balance between refined European service and the warmth of tropical living.
From strategy to execution, the goal was to build a brand that feels both premium and human. A visual system rooted in calm, natural tones and a symbolic key mark reflects access, care, and attention to detail.
The identity extends across all touchpoints, from printed materials and uniforms to a fully designed website, creating a seamless and consistent brand experience.
